Any marketing strategy is not complete without the one element that increases viewer traffic and creates a competing edge blog. Those who abandon this precious lead-generation tool are missing a golden chance for higher conversions and higher Return on Investment (ROI). And the keyword clarity. What better way to express the vision and streamline brand status than with a blog?
1. A blog for the right readers
Know your readers. For example, The Old School Game Vault, a company that sells both retro and modern video games (which is part of a larger, $200-million-a-year industry), has a blog that combines game reviews. This is the kind of content your blog should include posts important to your target readers.
2. Set clear intentions
Always set clear blogging goals that define your business and what it wants to achieve. This stops you from turning off topic and cluttering blog posts with irrelevant content. And above all else set practical goals. Also, determine future content plans by looking at past metrics that show success, like social media shares and comments.
3. Develop a content plan
A viable content approach handles the entire lifecycle of the substance, from making to maintenance to dismissal. Understand what your blog reader needs, and don’t be hesitant to expand.
For instance, CreditRepair dot com, a premier credit improvement informational site online, has used their blog to highlight some reputation repair problems their predominantly millennial readers are interested in today, such as poverty level and geolocation's influence on nationwide credit scores.
Another excellent example of the content approach is the golf competition building blog found on BestOutings.com. Their blog is devoted to providing valuable information to its readers who are proposing their next charity golf outing. From valuable tips to tournament systemization software, this blog has everything.
4. Develop a blogging plan (but don’t be afraid to improvise)
Consistency is supreme here. Blogging once every week or two is similar to not blogging at all. It’s easy math, the higher you post, the higher prosperous your blog will be. Blogging at least once a day is excellent. And if you have a fabulous idea for a post, put it up instantly. Don’t hold because of the schedule. Attend to all the questions and commentaries, too.
5. Have a content advertising plan
Your content should hold quotes, snippets for sharing on social channels and links to official sources, as this kind of smart optimization reels in lots of business. Surely don’t ignore one of the three pillars of modern smart marketing; social media. There’s no emphasizing how a successful hashtag battle can help a business or organization reach stratospheric extents.
6. Your blog needs a character
On top of being realistic and informational, your blog should be personality driven. Users like putting a face to the industry. Even top brass are going in on the act, as CEO's and top personals are getting success writing for their corporate blogs.
7. Have action-driven content
A strong blog is not difficult ramblings on the nature of life—it’s a directed message given to target readers. Make sure every blog post has a valid and actionable point, and make sure that point is in the title. Organize it in the opening statement and support it in the whole text. Clear, short and cogent always succeeds.
These are true blogging rules any business should take in mind. Applied correctly they are perfect for higher visibility and higher conversions.
Neglect them, and you do so at your risk.
Of course, successful blogging needs more than spitting out 500 words every couple of weeks; it’s not a part-time job. The excellent blog is an ideal, one whose demands shift with trends and demographics. That said, here’s a list of seven approaches that can help you build the perfect blog for your business right now.